1K Phew is kicking off 2023 with a bang, and he’s doing it alongside the legendary Atlanta-based producer, Zaytoven. Their powerful new single, “On Fire,” is out now, and it marks the beginning of the highly-anticipated album rollout for “Pray For Atlanta,” a collaborative project by 1K Phew and Zaytoven set to drop in early 2024.
1K Phew’s deep-rooted love for his hometown of Atlanta has always been clear in his music. Hailing from Lithonia, just east of the city, he proudly represents the vibrant culture and spirit of Atlanta. With “Pray For Atlanta,” 1K Phew and Zaytoven are taking their commitment to the next level. They’re calling on the community to stand up, make a difference, and put an end to the violence and tragedy that have plagued the city.
1K Phew is no stranger to delivering powerful messages through his music. Following the release of his collaborative project with Lecrae, “No Church in A While,” in 2021, and his debut solo album, “As I Am,” in 2023, 1K Phew has solidified his status as a household name in Christian Hip Hop. As an Atlanta native, he is determined to not only create music that guides people towards God but also to be a shining light in his city.
In his own words, “It’s been so dark in the city lately. The streets are on fire. We have to seek God to be covered in these hard times.”
Accompanying the single’s release is an official music video that drops at 3 pm ET. Directed by Jonny Clay, the video portrays 1K Phew and Zaytoven looking over Atlanta, witnessing the chaos and unrest in the city, as they prepare to bring a message of hope and transformation. [Include link to the video premiere here.]
With his signature catchy melodies and the unmistakable Atlanta Trap sound, 1K Phew is all set to share his music with the world. He hopes that “Pray For Atlanta” will inspire not just Atlanta but cities worldwide to take action against violence and darkness by leaning on faith and praying for change.
